Canon Adds ELPH 530HS, 320HS and SX260 HS Cameras to PowerShot Lineup

Canon has just announced that it expanded its PowerShot camera lineup with three new models targeting amateur photographers everywhere, which will reach retail starting with March this year.

The most advanced of the three point-and-shoot cameras are the two ELPH models (known as IXUS in Europe), which feature Canon's DIGIC 5 image processor, 1080p video recording and a 3.2-inch LCD touchscreen.

WiFi connectivity is also included and this enables users to wirelessly upload their pictures to Canon's online portal from where they can be posted on Facebook, Twitter and/or YouTube.

Specs wise, the ELPH 530 HS features a 12x optical zoom lens paired with a 10MP sensor, while the 320 HS has a 5x optical zoom lens and a 16.1 megapixel sensor. Pricing for the 530 HS is set at $349 (266 EUR) when the camera arrives in April, while the 320 HS will hit shelves in March for $280 (214 EUR).

Moving to the third PowerShot SX260 HS, this will also arrive in March 2012 and will retail for the same $349 price as the 530 HS.

Just like the two ELPH models, the SX260 HS features a DIGIC 5 processor and captures 1080p video, but it swaps WiFi connectivity for a built-in GPS.

A 12.1MP CMOS sensor, a 10.3 frames per second burst shooting mode and a 25mm wide-angle 20x lens round up the specs list of this latter PowerShot point-and-shoot.

"Canon wants to help people capture the best images possible with the ability to quickly and easily share them with the world,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.

“With new PowerShot features such as Wi-Fi connectivity, people can quickly upload and share images on social networks,” concluded the company’s rep

In addition to these three high-end PowerShot models, Canon has also announced today a new series of entry-level point-and-shoots that we will cover a bit later.