Given today's global pollution levels, ever more entrepreneurs go into the business of supplying international markets either with all-natural cosmetics, or with organically grown fruit and vegetables.
This is primarily because some people are willing to do just about anything to make sure the products they use are as healthy as it gets.
Still, one Chinese businessman, who also happens to be a billionaire and a philanthropist, decided that what the people in his country needed first and foremost was some good old fresh air.
Seeing how air pollution in China is presently a major issue, it comes as no surprise that this nation has a particularly tough time when it comes to keeping a close eye on what goes into their lungs. Hence, Chen Guangbiao's idea to sell them canned fresh air.
The first time he presented this innovative business idea to the general public, people argued that air was not his to sell, and that this way of raising awareness with respect to the need for environmental protection would do little to improve on the living conditions of people in China.
However, things lightened up a bit for Chen Guangbiao when he announced that part of the money he would be making by selling these seemingly empty cans would be donated to the Chinese military, and that he was more than willing to buy back the cans for $7 (€5.41) per piece ten years after consumers were done breathing in their supermarket dose of fresh air.
report that, most likely because of this announcement, the “Chen Guangbiao: Nice Guy” cans sold out soon after they hit the shelves, and odds are that stores will soon seek to replenish their stocks.
Apparently, what makes this canned fresh air so appealing to the general public is the fact that it comes from so-called revolutionary lands in China, such as Jinggang Mountain, Taiwan and several ethnic minority areas.
Furthermore, a special technology makes sure the air packed up in these cans is compressed to such an extent that it stays within its designated perimeter even after the lid is removed.
Thus, “One only has to open the can, directly ‘drink’ it or put the nose close to the can to breathe deeply,” explains Chen Guangbiao.