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February 23rd, 2007, 15:05 GMT · By

CallWave Announces First Carrier Implementation of Its Visual Voicemail Solution

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CallWave announced that Hawaiian Telcom is the first mobile carrier to deploy its visual voicemail solutions. Callwave's solution will allow Hawaiian Telcom, the largest telecommunications provider in the State of Hawaii, to offer its subscribers the ability to access and manage their mobile phone voicemail using a personal computer.

The enhanced voicemail solution will be marketed under the Hawaiian Telcom Call Choice brand and will be offered for free to all Hawaiian Telcom wireless customers. The service has also been made available to non-Hawaiian Telcom subscribers for a limited time without requiring them to change their handsets, switch phone numbers, or change service providers. One of
the innovative features of Call Choice voicemail is that users receive a copy of their mobile phone voicemail as an email so they can see, prioritize, listen and respond via a text message from their computer. A Call Choice voicemail user can even immediately place a return call directly from these email messages.

"Visual voicemail is helping Hawaiian Telcom think outside the phone to generate customer excitement, allegiance, and numerous new branding opportunities," said David Hofstatter, Chief Executive Officer for CallWave. "By pioneering the deployment of visual voicemail software, Hawaiian Telcom is broadly distributing an exciting new service that no other carrier offers, while extending their brand from the phone to the PC, and establishing a new medium for customer interaction and revenue generation."

"Our goal is to provide more useful options for voicemail and call management through our exclusive Call Choice family of services," said Jon Gelman, Hawaiian Telcom Vice President - Wireless Operations & Development. "We're starting with offering Call Choice visual voicemail service to all wireless consumers in Hawaii, which strengthens our brand and expands our customer base. By integrating CallWave's simple-to-use and easy-to-adopt applications, our customers can now experience richer communications and manage calls in ways never before thought possible."

Call Choice is free to both Hawaiian Telcom wireless customers and to most wireless subscribers in Hawaii regardless of thehandset or service provider. The free trial period for all wireless subscribers runs through April 30, 2007.

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