Infinity Ward's creative strategist, Robert Bowling, is convinced that his team isn't interested all that much in the sales figures of the studio's upcoming project, Call of Duty: Modern Warfare 3, as its main goal is making sure those who do buy it have a great time.
Call of Duty: Modern Warfare 3 is expected to become one of the best selling games of the year, especially since the last iteration in the series, Black Ops, managed to break sales records left and right in the last year.
Still, even if Activision, the game's publisher, is expecting to rake in a huge amount of profit, Infinity Ward, one of the game's developers alongside Sledgehammer Games, isn't too worried about sales and other such financial problems.
Speaking with IGN, the studio's creative strategist, Robert Bowling, confessed that he and his team aren't interested in sales numbers, but are focusing on delivering a high quality experience, even if only three people might actually purchase it.
"We don't care about sales numbers, we don't care about competition, we don't care about beating anyone," he said. "Our 100 percent focus is making a game that we're going to love to play, that we're going to be proud of, and that we know that our fans are going to play.
"To us," he added, "we don't care if there are three people playing it or 30 million people playing it. If there are three people having a great time then we've done our job correctly and we will be happy."
These are some pretty peculiar statements from Bowling, especially since Electronic Arts is set to launch Battlefield 3, its own answer to Modern Warfare 3, two weeks before the game from Infinity Ward and Sledgehammer will be released.
Call of Duty: Modern Warfare 3 is out on November 8, for the PC, PlayStation 3 and Xbox 360 platforms.