Call of Duty: Modern Warfare 3 might have been the biggest entertainment launch of 2011 but the executives at Activision are not interested in resting on their laurels and will try to use downloadable content to expand the attractiveness of the series.
Eric Hirshberg, who is the Chief Executive Officer at
Activision Publishing, has told Wired that, “The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with.”
He added, “This franchise doesn’t really behave like most franchises. It’s become something of a year-round activity for a large percentage of our player population. One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly. We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content.”
The executive also believes that the teams working on content need to actually take into account what kind of experiences the players crave even before they know about their own need, which might result in some misfires early on.
Call of Duty: Modern Warfare 3 is set to get its first DLC package in January but the developers have been tight lipped about exactly what they will deliver to gamers.
Those who subscribe to the Elite service will get the content first.
Activision Blizzard has confirmed that they will launch another Call of Duty video game during the fall of this year, although they have not said which studio was in charge of development.
This means that the company has a window of about seven months during which it can convince the player base to pick up DLC packs.
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