Video game publisher Activision Blizzard has announced that it has managed better than expected financial results for the fiscal quarter between January and March, when it managed to generate 1.4 billion dollars in revenue.
During the same period of last year, the company reported 1.3 billion dollars in revenue and profits also increases, going from 381 million to 503 million during this quarter.
Bobby Kotick, who is the chief executive officer of
Activision Blizzard, has said, the good performance “was driven by digital sales and the continued strength of Activision Publishing's Call of Duty and Blizzard Entertainment's World of Warcraft franchises.”
The First Strike map pack for Call of Duty: Black Ops was delivered during this first quarter and the digital nature of the content meant that Activision has small costs associated with it, which in turn led to good profits.
The DLC managed to sell 1.4 million units during the first 24 hours on sale, as veterans of the game jumped at the opportunity to get access to new maps.
Kotick added, “Digital content continues to represent a significant portion of our revenues and increased by about $100 million year over year, enabling us to deliver record first-quarter operating margins and earnings per share.”
Activision projects it will manage to get revenue of 4,05 billion dollars during this calendar year, which means that it will also increase its earnings per share to 61 cents.
Activision has just launched
another map pack for Call of Duty: Black Ops and the company counts on it to push it forward in terms of revenue during the second quarter of the year.
The outlook of the whole year might be even better if Blizzard manages to complete the development process and finally launch Diablo III.
The team has not yet confirmed a launch date for the hack and slash game.
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