The car will prove luxury and environmental protection can go hand in hand

Oct 18, 2012 14:16 GMT  ·  By

Only a couple of days ago, Mark L. Reuss, the current president for North America's General Motors, made it public news that the aforementioned company intended to start manufacturing a new Cadillac plug-in hybrid as soon as possible.

More precisely, they hope that their production lines will already be busy working on this new vehicle as early as late 2013, and that from that moment on it will not be long until customers gain access to this green-oriented car.

What we got from all the science talk surrounding this soon-to-come-our-way plug-in hybrid is the fact that, much like the Chevrolet Volt, which was first introduced back in 2010, the Cadillac ELR will run on electricity alone for a while, and switch to a petrol-powered generator afterwards.

In case anyone was wondering, this will be the first plug-in hybrid to display the Cadillac logo.

Commenting on this project, Mark L. Reuss made a case of how, "We led the way with the Volt and next we're going to lead electrification into the luxury segment with the Cadillac ELR."

Furthermore, "[The car] will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology."

Thus, "People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design."

For the time being, information concerning how much this car will cost is still lacking, but odds are that news on this topic will soon come our way.

Quite a lot of car manufacturers worldwide have as of recently begun producing plug-in hybrids and electrical vehicles, either from environmental considerations or simply because of financial incentives.

Therefore, it need not surprise us all that much that Cadillac, a brand which has been enjoying considerable respect and admiration from the general public since the early 1900s, saw fit to also green-up its working agenda.