CMO Cole Brodman Explains the Lack of iPhone at T-Mobile

The carrier is currently focused on the Android platform

  Apple iPhone
Wireless services provider T-Mobile US does not plan the release of iPhone 5 during the ongoing year, the company announced only recently, and some more info on the matter has just emerged.

Wireless services provider T-Mobile US does not plan the release of iPhone 5 during the ongoing year, the company announced only recently, and some more info on the matter has just emerged.

Cole Brodman, chief marketing officer, T-Mobile USA, has just posted on the company's blog a statement on the matter, explaining why the carrier believes that the handsets it already offers to customers should fill the hole that the lack of an iPhone might create.

Apparently, there are many users on Magenta's network who believe that the carrier should bring the Apple iconic device to them, and they are unhappy with the company's decision to postpone this.

There will be no iPhone 5 this year at T-Mobile, the company said recently, though they did not offer specific info on whether the device will be launched in 2012 or sometime in the more distant future.

In the said blog post, Cole Brodman acknowledges the fact that there are users unhappy with the lack of an iPhone model at Magenta, and says that the company is set to offer a great iPhone experience to all users, even to those who brought the device to its network from elsewhere.

“We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone. To these customers, first, thank you for your business. Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up,” he notes.

“Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.”

He also underlines the fact that there are appealing Android phones available at the moment for the carrier's customers, and that more of them will arrive on shelves in the near future.

“Today, I had the chance to take the stage at the Mobilize event in San Francisco and introduce our fastest 4G smartphones ever, the Samsung Galaxy S II and the HTC Amaze,” he notes.

“We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone.”

Android is still gaining ground on the market, and the carrier is betting big on it. For the time being, they will focus on Android, and on enhancing the fast 4G they are currently operating in the US.

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