CES to Take E3's Place?

The CEA (Consumer Electronics Association) have announced the formation of an advisory panel, intent on exploring the feasibility of a "West Coast event in late spring 2007 focused on the gaming and entertainment marketplace" to take the place of the defunct E3, especially since, according to a recent study, 11% of attendees at this year's edition of their longevous trade show, CES (Consumer Electronics Show), express interest in gaming and gaming products.

"Since ESA decided to eliminate the E3 event in its known format, we have been deluged with inquiries on whether we could fill the tradeshow needs of smaller video entertainment companies," stated Gary Shapiro, president and CEO of CEA. "Our executive board met yesterday and unanimously asked staff to explore ways that we can help the gaming community."

"The Consumer Electronics Association believes that tradeshows are the most viable means for reaching a market as they serve smaller companies and entrepreneurs who need access to media, buyers and investors. Our board, association and events are committed to growing the industry -- in fact nearly 80 percent of our members are companies with annual sales of under $10 million," added Shapiro.

There's been no indication as to when should we expect the committee to reach a conclusion however.