That Westinghouse will launch a 110-inch UHDTV during CES 2013 is something we already knew, but what wasn't known was that the company has a deal with a certain TV broadcast streaming platform service as well.
Like Rosewill and so many other companies, Westinghouse has prepared an ambitious collection of products for this year's edition of the Consumer Electronics Show.
While the former deals in PCs, PC components and peripherals, the latter operates on the TV and TV content market.
True, Westinghouse does not have its own TV platform, nor does it have any plans to set up something of the sort.
That does not mean it cannot seal a deal with someone else though. In fact, the company has a pact with Roku, for the shipping of the streaming stick alongside its TVs.
And by TVs, we don’t just mean normal HDTVs, but even the 4K-capable UHDTVs that are bound to be introduced next week.
We already know of the humongous 110-inch model, and that some smaller, though still large, TVs will be shown alongside it.
Pricing and availability details are still under wraps, but we suspect that it won't seem like too much to pay $900 / 99 Euro for the Roku stick when the TVs themselves cost several thousand dollars on their own.
"The new Westinghouse TVs with Roku are designed to be future-proof," said Rey Roque, senior vice president of Marketing at Westinghouse Digital.
"Westinghouse Digital believes MHL-Compliant displays are the future of the connected TV market. Consumers are no longer forced to buy a smart TV only to have it become outdated two years later when new technology is released. With The Roku Streaming Stick, the consumer can simply upgrade a fairly inexpensive piece of hardware instead of being forced to spend hundreds of dollars to buy a new HDTV in order to gain the latest and greatest streaming options."