CES 2008: Mitsubishi Finally Unveils Its LaserTV

Mitsubishi is not only one of the most famous car manufacturers around, but it has quite a long history as a developer and innovator in the field of consumer electronics. And now, as CES 2008 is in full swing, the Japanese company has just announced the imminent release of its LaserTV, a whole new approach to HDTV Mitsubishi has been talking about for the past two years or so.

As the company's press release reads, the purity of laser light surpasses current high-definition technologies, producing twice the color of current HDTVs, as well as the widest range of rich, complex colors, along with the most clarity and depth of field. Furthermore, the LaserTV seems to be capable of delivering a true 3D viewing experience. However, until this product actually hits the shelves and gets reviewed, you should take these statements with a grain of salt (wait, what I am saying, with a whole bag!).

As the company's representatives declare, this LaserTV category represents a significant milestone in Mitsubishi's strategy for the future, following some of the company's most important developments over the years, including here the introduction of the big screen category in 1978 and, subsequently, the world's first 50-inch rear projection TV, first 35-inch color TV, and first 1080p DLP HDTV.

"Mitsubishi has delivered significant technology innovations in the large-format television arena, and the debut of LaserTV further strengthens our position and track record for HDTV leadership," said Frank DeMartin, vice president, marketing, at Mitsubishi Digital Electronics America. "LaserTV technology creates a portal to an intensely real and vivid world - beyond ordinary flat TV. It's a true dimension experience."

The Mitsubishi large-format LaserTVs are supposed to provide the highest performance in HDTV, and also to offer a lower level of power consumption than comparably sized flat-panel sets. However, once again, only practical tests will demonstrate whether Mitsubishi's claims are actually true or just PR talk.

Mitsubishi LaserTV models are supposed to arrive in stores later on this year, but it remains to be seen whether the Japanese company will actually be able to deliver on this rather bold promise.

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