Because more is sometimes better, Burger King has just the thing for them: a thicker, more appealing french fry. The new offering will become available on December 5 in 50 locations all across the US, the company says in a press release. Pricing will remain the same.
In their constant struggle for customers' affection (and money), fast food restaurants are either going down the “healthy,” “natural” route or increasing the sizing of their offering.
Naturally, Burger King's latest move falls in the latter category: bigger fries means more satisfied customers because they get more for the same value, and, the company says, a plus in taste.
The new, thicker fry is being touted as a “high-quality, perfectly balanced product.” It will become available in a few days' time.
Burger King also has a special surprise for US customers: December 16 has been designated “Free Fries Friday,” which means customers will be offered “a complimentary value size order of new fries, with no purchase necessary, while supplies last,” in restaurants all across the country.
“With the launch of our new fries, the home of America's favorite burger now has the best fries in the business,” Leo Leon, vice president, global innovation, Burger King Corp, says about the launch of the new fry.
“At Burger King, we constantly strive to make every item on our menu the best it can be. We believe our new fries are the latest example of our commitment to quality and innovation, and we invite everyone to visit our restaurants and taste the difference,” Leon adds.
The new fries also come with a decreased sodium content, which means Burger King is really trying to make its products healthier.
In February this year, KFC also showed signs of wanting to change its menu with healthier options, replacing the slogan “Finger Lickin' Good” with “So Good” in the UK only.
The former, apparently, was too “food-centric,” as we also
informed you at the time.
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