Budweiser does it again, breaks hearts in the process

Jan 29, 2015 08:49 GMT  ·  By
Budweiser puppy moves to the Budweiser farm to be with his friend in Super Bowl 2015 ad
   Budweiser puppy moves to the Budweiser farm to be with his friend in Super Bowl 2015 ad

There is no such thing as too much adorableness at once. Check out the brand new Super Bowl 2015 ad for Budweiser, and you might just be tempted to reconsider that stance because here is a commercial with a beautiful soul and an equally beautiful message.

Also, a puppy.

Last year, Budweiser delivered TV gold with the “Puppy Love” ad that ran during the Super Bowl, aka the biggest sporting event in television, depicting the unlikely but very touching friendship between a puppy and one of Budweiser’s Clydesdale horses.

This year, we get the sequel, and even if in Hollywood sequels are rarely as good as the originals, this doesn’t apply here: the story is just as adorable and as touching as the first time around.

In this ad, the puppy moves to the Budweiser farm to be closer to his new bud, but one day by accident, he gets into a wrong truck and he’s taken many miles away. He has to make his way back home no matter what.

Back on the farm, the Farmer is doing his best to find the puppy, by posting Missing ads and talking to people who might have seen him.

This much had already been teased by Budweiser last week, in a series of still photos and GIFs promising that the “Lost Puppy” commercial would offer a lesson into what real friendship looks like. It does just that, in a way I won’t spoil for you here.

Sure, it’s dramatic and nearly cheesy, but it gets the job done. This is how you do a lost puppy ad, GoDaddy!

Enjoy.