14 DAY TRIAL // Britney Spears and Candie’s have joined forces again for a new campaign, following the immense success that was the one for the Fall 2009 collection. This time, though, to prove that the company is indeed branching out to cater to other age segments as well, the campaign is also taking on a more serious note, thanks to the contribution of the world’s top fashion photographers shooting the singer, as MTV’s Hollywood Crush can confirm.
The ads just made their way online and, while many of them are still in the same shade of delicious pink as those from the previous campaign, others are more low-key, with more emphasis on the main star – Britney – and the creations she models. These, in turn, range from Greek goddess-type of dresses to the cutest lingerie items and girlie pyjamas, with these last items coming, of course, is various shades of pink.
“Last year, Britney Spears became the new poster girl for Candie’s, rocking an ad campaign while decked out in printed crop-tops, bright bikinis and jewelry in front of a sugary sweet backdrop filled with cotton candy. This year, she’s back for another round, with a series of ads photographed by some of the industry’s top photographers for the ‘Britney Spears Through the Lens’ ad campaign. Brit had the opportunity to work with legendary photographers Annie Leibovitz, Mark Seliger and Terry Richardson for the shoot, which took place in Hollywood at the Paramount studios in late 2009,” the aforementioned media outlet says.
Speaking with MTV about the campaign, Britney gushed about what an “honor” it is to be asked back for a second season and to have had the opportunity to work with such wonderful photographers. “Annie, Mark and Terry are three of the biggest photographers in the world. I am honored to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot, and I know my fans are going to love the cool images... I’m very excited to be working with Candie’s for a second season,” the singer said.
When it came down to naming her favorite items in the latest collection, Britney said the dresses were definitely her first choice. Made to flatter the figure of any woman out there, they also combine practicality and style. Judging by the photo attached, Spears is clearly onto something right there.