14 DAY TRIAL // Just yesterday, British luxury brand Burberry went public with the news that, by the year 2020, it was to completely remove toxic chemicals both from the clothes it marketed, and from its manufacturing processes.
On its website, Greenpeace says that this company is the 18th to announce plans to green up its ways in the aftermath of investigations revealing that their products and manufacturing processes pollute the environment, and even endanger public health.
Thus, Zara, Valentino, and H&M are just three of the major brands that have agreed to get behind Greenpeace's Detox Fashion campaign.
In a press release on the matter at hand, the British luxury brand does not detail the reasons why it has just now decided to rid its clothes and manufacturing processes of toxic chemicals.
“In line with Burberry Group Plc's long term sustainability program, Burberry Group Plc recognizes the urgent need for eliminating industrial releases of all hazardous chemicals,” Burberry writes.
Furthermore, “Burberry Group Plc is committed to zero discharges of all hazardous chemicals from the whole life cycle and all production procedures that are associated with the making and using of all products Burberry Group Plc produces and/or sells by 01 January 2020.”
Still, Greenpeace likes to think that the brand decided to green up its ways thanks to a social media storm that the organization took care of starting.
Thus, just a few days ago, the organization asked that people help it convince Burberry to get behind the Detox Fashion program. Apparently, the environmentalists got all the help they wanted, and then some more.
“First, we took to Twitter where over 10,000 people tweeted @Burberry to stop the Little Monsters, then the brand’s Facebook wall flooded with calls for them to clean up their act. Finally, Instagramers used the platform to spell out the message to the brand in pictures!” Greenpeace writes on its website.
Besides, activists dressed as mannequins visited several Burberry stores, and protested the brand's selling clothes tainted with toxic chemicals.