Search Engine Optimization (SEO) and Internet Marketing activities influence the websites' success and popularity. There are many methods available to promote a site in order to appear in the first ten results on search engine listings.

The most efficient strategy in search engine optimization is the implementation of existing SEO models of one way link building and popular keywords based on analysis performed with automatic tools. For example Google Wemaster Tools provides a lot of useful information concerning popularity and the behaviour of a given website in interaction with search engines spiders.

SEO SpyGlass is a search engine optimization automatic tool that will provide you reports concerning various aspects of your competitors' SEO strategy. Practically it will give you a full report about their backlinks, such as Google page rank of the domain containing the back link, anchor texts, keywords popularity and more.

Based on the report provided by SEO SpyGlass for a given domain name, you will know exactly what action you should perform in order to overcome the SEO strategies and page rank of your competitors.

The details of the incoming back links for a certain domain name can be viewed in a report window. There are many details, enough for you to be able to reproduce your competitor Search Engine Optimization strategy. The information is collected from many search engines, such as Google, Yahoo, DMOZ and more.

Based on the SEO Success Blueprint, which is another custom report provided by this application, you can analyse the SEO strategy of your competitors in real time. By inspecting the data you will be able to: optimize your keywords, find quality link partners, increase the website's relative importance in Google search engine and more. The best results will be obtained if you test your improved SEO strategy with the same application (SEO SpyGlass) and you will continuously monitor the report data for adoption of the best SEO decisions.