Branded LCDs Get 20% Cheaper in China

It appears that things are looking up for those Chinese consumers that want to buy a new LCD TV, as the prices of such products, or of branded ones at least, have apparently been cut by quite a bit, or so reports say.

TVs have been evolving quite positively over the past few years, especially over the course of 2010, at least as far as LCD and LED-backlit models go.

One should also take into account the fact that web-connected models have become more widespread and, along with other consumer electronics, will keep gaining market share.

Regardless, the fact remains that such display solutions have become widespread enough that even emerging markets are seeing their full share of them.

One of the more prominent such markets is the one in China, where third and fourth-tier cities are just now getting true access to them.

According to a recent report made by Digitimes, branded LCD TVs have even started to be sold for significantly less than before.

To be more specific, their product prices have been cut down by 20%, this being part of an ongoing aggressive price strategy.

The favorable marketing developments during 2010 no doubt contributed to the making of this decision.

Color TVs scores retail sales that were 16% higher than the ones in 2009, leading to an amount of 39.98 million.

LCD TV sales jumped by 42% on year, ending up at 33.47 million, at least according to what the report dubs industry sources form China.

What's more, the ratio of foreign and domestic branded LCD TVs in major cities stood at 56:44 during the October 1, 2010 holidays, which is a stark contrast to 2009's 71:29.

That said, domestic brands still hold 70% of all shipments in third-tier and fourth-tier cities, but this situation is not expected to hold for long.

Total retail sales of color TVs are now predicted to be of 43.65 million units in 2011 (US$27.54 billion).