14 DAY TRIAL // Whatever David Beckham can do, Brad Pitt can do better. The handsome actor has just become the face of Chanel No. 5, the world's most famous women's fragrance. He's the first man to endorse the perfume.
The photo attached to this article is the official pic issued by Chanel. Us Weekly has confirmation of the deal.
Word of the new collaboration first started making the rounds a couple of days ago but, since many didn't how Brad could possibly sell a women's fragrance, few paid attention to it.
It's now a done deal. One can only imagine how this campaign will play out.
“Chanel has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for CHANEL No. 5,” Chanel says in a brief statement.
Further details are not provided and the photo released only helps to keep speculation going, because it's obviously not an ad for the fragrance.
“The Chanel deal marks two firsts: it's the 48-year-old actor's debut beauty spokesmodel gig and the brand's first time having a man represent its famously iconic women's scent that launched back in the 1920s,” Us Weekly points out.
Previous celebrities to front Chanel No. 5 campaigns include Nicole Kidman and Audrey Tautou.
Until the official ad comes out, celebrity bloggers and tabloids are having a field day playing the guessing game on how much Brad got paid for this historical contract.
Considering that, some years ago, Angelina Jolie got a whopping $10 million (€7.7 million) to be the face of luxury brand Louis Vuitton (its handbag line more specifically), chances are Brad will get at least $5 million (€3.8 million).
If one is to believe reports online, this is also the minimum Leonardo DiCaprio receives for an endorsement deal, which can occasionally be limited to just a TV commercial.