14 DAY TRIAL // ifoAppleStore, the news source offering exclusive insight on Apple's activity in the retail segment, has confirmed the existence of a Boutique iStore at Pierre Elliot Trudeau Airport in Montreal (Canada). The iStore is “the very first Apple store located in an airport,” according to the source.
Readers should note that Montreal's Boutique iStore is actually an Apple Authorized Reseller complete with a brick and mortar business. Thus, these guys don't just re-sell Apple products – they also offer assistance, workshops and even tips & tricks so you can make better use of your Apple hardware and software. So, it's pretty much the same Apple experience.
The Boutique iStore is situated in the domestic departure area of the Pierre Elliot Trudeau Airport, while future plans include a similar store opening its doors in the international departure area. Snapshots of the store in question “show the white shelving and counters are squeezed into about 225 square-feet of space, announced by a large, back-lit 'Boutique iStore' sign,” ifoAppleStore points out.
According to the banners on the Boutique iStore's site, there will be free Wi-Fi access, an iPod bar as well as accessories to buy. So now you know where you can stop for a pair of iPod earbuds, should you have left yours at home.
“The company already has a location in central Montreal that is about mid-way between Apple’s own retail stores,” the report adds. “Apple retail executives once mentioned that it’s mini-store prototype might move into airports, but the concept was never expanded beyond the original nine stores.”
