TheBluetooth Special Interest Group (SIG) announced that the Bluetooth market has passed the impressive milestone of 9.5 million units shipping per week. In May, the shipment figures were 4.75 million per week, according to IMS Research and in September - only four months later - this figure has doubled, exceeding even the most optimistic analyst projections.

"By doubling the Bluetooth shipments in just four months, this technology has once again proved itself as the wireless technology for the personal area network", said Michael Foley, Ph.D., executive director of the Bluetooth SIG. "As the market is thriving, the Bluetooth SIG listens to the needs of the market, while aiming to improve the positive user experience. Our new consumer programs encourage similar implementations for different product categories and enhance the users' understanding of expected performance".

The intent of the new consumer programs is to recognize, manage and encourage people's expectations of their Bluetooth experience. All four programs are directed at the various ways consumers gather information and make buying decisions for Bluetooth enabled products.

www.bluetooth.com is the official website where the industry and consumers alike can gather all relevant information about Bluetooth wireless technology. By early next year, the Bluetooth SIG launches a website aimed at facilitating education, and providing improved navigation, structure, search and unique tools that will help consumers understand the Bluetooth capabilities of various products.