14 DAY TRIAL // Employees of two Gap stores in California and British Columbia, respectively, were probably quite shocked when a bunch of people walked in and placed what looked like bloody rabbits on the counter.
Luckily for them, the gruesome-looking mess was not a real dead rabbit, but a mockup of an abused and tortured animal that PETA activists had pieced together in an attempt to raise awareness about the horrors associated with the angora fur industry.
The organization's end goal when storming these Gap stores and pretending to return bloody rabbits was to convince Gap to quit selling angora clothing products.
“Animal advocates went to a Gap, Inc., store in both Hollywood, California, and Victoria, British Columbia, in order to 'return' 'bloody rabbits' meant to represent those whose angora fur had been ripped from their sensitive skin to make sweaters sold by the retailer,” PETA writes on its website.
“Crowds of Gap customers looked on as the pile of 'bloody' victims grew higher. Several shoppers even told the protesters that they enjoyed the demonstration and appreciated what they were doing,” it adds.
Not very long ago, PETA released undercover footage shot at an angora fur farm. The video shows rabbits screaming in pain as workers rip the fur off their flesh, and has sparked a global movement against the manufacture and sale of clothing items made from angora rabbit fur.