The high-tech ad projects different images depending on the angle of the observer

Nov 8, 2013 20:31 GMT  ·  By

Kids have no business looking at gruesome, gory images, but nobody seems to have told PETA. So, the organization is getting ready to put up several high-tech ads in the US northeast that the animal rights activists themselves admit are intended to shock children into refusing to eat meat not just for Thanksgiving, but also for the rest of their lives.

The organization explains that these high-tech ads will employ so-called lenticular technology, meaning that they will show different images depending on the angle from which people are looking at them.

Long story short, grown-ups checking out the ads will see a mother carving a holiday turkey. Kids and hobbits, on the other hand, will get to marvel at the sight of what is best described as a psycho mom slaughtering a defenseless turkey while her kids stare in horror.

“The ad uses lenticular technology, in which images are printed on a plastic sheet of tiny lenticules, or lenses, which project different images from different angles,” PETA explains on its official website.

“In this case, tall people see a benign Father Knows Best – like image of a retro mom carving a holiday turkey. But people under 4 feet 3 inches (about 1.3 meters) tall see something quite different – Mom stabbing a live turkey as blood splatters the horrified kids' faces,” it adds.

The animal rights activists maintain that, while some may question their methods to convince people to embrace veganism, the fact remains that turkeys, chickens and other animals endure horrific torture at the hands of the meat and dairy industry, and people must be made aware of this.

“Every year, turkeys are crammed by the thousands into huge, filthy sheds on factory farms. Farmers often hack off the ends of the birds' toes and beaks – without any anesthetics whatsoever—in order to prevent them from injuring each other in the severely crowded conditions,” the organization claims.

“During slaughter, they frequently have their throats slit and are dunked into tanks of scalding-hot water without first being rendered unconscious,” it details.

In light of these abuses, the organization demands that people protest the cruel ways of the meat industry by opting for vegan culinary delights instead of roast turkey this Thanksgiving.