Video game developer Blizzard has moved to register a website domain for Project Blackstone, which was previously owned by a Texas resident who has allowed his own registration to expire during 2011.
Projectblackstone.com does not yet direct those who access it to an actual page, so it’s unclear how Blizzard is planning to use it, according to Fusible.
In the MMO World of Warcraft, a bridge is named the Blackstone Span and linked Tol Barad with its associated peninsula.
It’s not clear whether the zone is special in any way and the website will be used to promote content associated with it or whether Blizzard is just trying to make sure that no one uses Blackstone in order to promote its own content by associating it with World of Warcraft.
The company has a long history of registering domain names in order to protect them before it creates associated content and Blizzard is notoriously tight lipped when it comes to talking about future plans for its flagship MMO.
World of Warcraft has just received the Mists of Pandaria expansion, which has helped the MMO go above 10 million subscribers once more, but the community is already saying that the game needs more content and that Blizzard should move fast in order to keep the community satisfied.
The development team has indicated that it will focus on smaller updates for the game in the coming months and that sweeping changes might have to wait until after the 2013 launch of Heart of the Swarm for Starcraft II.
At the same time, World of Warcraft might suffer as some of the core members of the development team are moving over in order to lay the groundwork for the new Titan MMO.
The new project does not currently have a launch date, but gamers are expecting to hear official news in 2013.