Video game developer Blizzard has announced that it has introduced gold trading to the Auction Houses of its recently launched Diablo III, which means that gamers are able to now buy in-game currency by using real-world money.
The addition comes with a strict warning from Blizzard that getting in-game gold from any other outside source is strictly forbidden and it means that gamers who have money but lack time to grind can now use their currency to get the items they need in order to then progress in Diablo III.
The addition of in-game currency trading in the Auction House comes just a few days after Blizzard has also allowed gamers to trade commodities, which makes the entire crafting mini-game somewhat easier.
The move is a smart one for Blizzard
because it basically moves the entire gold farming economy into the light and allows the company to draw revenue from it while making it legal for players to just spend money in order to progress in Diablo III.
When the game was first launched, the infrastructure that was supposed to support the real money Auction House had a number of problems and Blizzard was forced to push back the launch date for it.
But since the system was implemented, it has been mostly stable and has allowed gamers to buy and sell items that they need in their current game situation.
has been the third bestselling video game for the month of June in the United States, according to the data offered by the NPD Group, despite the fact that it was only launched on the PC.
The Auction House mechanics basically means that Blizzard has brought the series close to the structure of an MMO and allows the company to continue to make money from the game as long as players are interested in trading items.