Bling Software Launches First Ajax Client for Mobiles

At the DEMO 2007 conference, Bling Software has unveiled the first Ajax-based (Asynchronous, JavaScript, XML) Web client for mobile handsets. The Bling Player reduces the time, cost and complexity of developing mobile applications. For the first time, consumers will be able to enjoy dynamic mobile applications from Bling Software's early customers including Jay-Z, Barry Bonds, Ninja Mobile, The Onion, Amp'd Mobile and GoTV Networks.

Although the number of mobile handsets outnumbers PCs, to date, dynamic mobile applications have been too costly and much too complex to develop, port and distribute. Bling Player is the first fully extensible, cross-platform, JavaScript-enabled client for the mobile handset that is small enough to be distributed over the air to consumers. Mobile content owners can now create fast and dynamic mobile applications in a matter of days and then mass distribute them to mobile consumers.

"The likes of Apple, Google and Yahoo have made the Ajax programming model a success on the desktop, and now, Bling Software is the first to bring it to the mobile handset," said Seamus McAteer, senior analyst at M:Metrics. "The highly interactive experience seen in leading-edge desktop-based Web pages or Widgets, can now be experienced on the mobile handset. Bling Software's approach blows away the complexity barrier for creating mobile content."

"We've unlocked the world's largest applications market," said Roy Satterthwaite, CEO and co-founder of Bling Software. "We removed the barriers so virtually any content owner can provide the mobile consumer a superior user experience."

Bling Software will demonstrate how to build an application for the mobile handset at the DEMO 2007 conference, on January 31. Users will be able to view a video recording of the presentation within 24 hours of the demonstration here.