Sep 6, 2010 11:41 GMT  ·  By

Canadian mobile phone maker Research In Motion launched not too long ago a new BlackBerry smartphone, the Blackberry Torch 9800 slider, which is available in the US via AT&T, and which can offer new customization options to its owners, courtesy of ColorWare.

It's a common fact that the company enables users get more out of their mobile phones through applying all kinds of colors, and the Blackberry Torch 9800 is there too to offer a little more than what RIM originally packed in it.

Through ColorWare, one can easily create a personalized outlook for a handset so as to personalize it even more than what can be done via installing various mobile applications.

If the new BlackBerry 6 OS and the sliding design of Torch (which puts together a QWERTY keyboard and a touchscreen display) are not enough to make the device as appealing as one might want it to be, the new color personalization might just do the trick.

“With enhanced features and a new design, the Blackberry Torch has everything you've been hoping for in a smartphone. Now, ColorWare can help you customize it to fit your on-the-go lifestyle,” the company announced.

“Choose a subtle color scheme, one that's sure to make you stand out, or any combination you can imagine. Once you decide, you have the option of sending in a Torch you already own for customization, or you can easily buy a new one directly from our website,” it continues.

Those interested in the personalization options available for the new Blackberry Torch 9800 should head over to the ColorWare design studio and try out different combinations.

In addition to being able to add various colors into the scheme, users should also be able to play videos, see images, or use the company's interactive 360 section.

As for the price of the customizations, it ranges from $250 for a handset one already owns, to up to $1,050 for a personalized device that can be bought straight from the company without a contract agreement.