BlackBerry says it is striving to push more units to the market
BlackBerry Z10, the first smartphone in the world to sport the new BlackBerry 10 operating system, has registered an appealing initial success in India, it seems, as the handset sold out in two days after being put up for sale, despite its high price.The info comes from BlackBerry’s CEO Thorsten Heins, yet specific sales numbers haven’t been provided as of now, gadgets.ndtv.com reports.
However, Heins did say that the device had performed much better than expected in a series of markets around the world, such as India.
”I was surprised when we launched in India how well the Z10, which is a high-end device, sold,” Heins reportedly said at the Communitech Tech Leadership Conference in Kitchener-Waterloo.
“We shipped into the channel product that we thought would have been good for at least five days and I got an emergency call from our manager in India, saying that they were sold out in two days.”
The company is working on supplying more BlackBerry Z10 devices to the channel in India, it seems, so as to make sure that it meets demand.
BlackBerry Z10 has been on the market since the end of January 2013, and can already be purchased in markets such as Canada, Germany, Indonesia, India, the UK, the United Arab Emirates and more.
The device is expected to become available for purchase in the United States before the end of this month, yet specific info on the matter hasn’t been provided as of now.
Although analysts suggested that the phone’s performance had been largely overestimated, BlackBerry appears quite happy with how sales went so far.
In fact, it suggests that the handset sold better than expected, and Heins’ statement regarding the phone’s performance in India suggests exactly the same. However, it remains to be seen how well the smartphone will fare on the long run, especially with Samsung’s Galaxy S IV set to be unveiled in a week.