14 DAY TRIAL // Canadian mobile phone maker BlackBerry might have lost a lot of ground on the smartphone market, but the company is not abandoning the fight just yet, it seems.
In a recent post on BlackBerry’s official blog, John Chen, the company’s CEO, says that loud and clear, so as to leave no room for interpretation.
His statement comes as a response to a recent article on Reuters, which suggested that the company was considering exiting the handset market, due to the fact that it has fallen far behind competition.
However, Chen claims that his sayings have been taken out of context and that this resulted in a misunderstanding of his actual intentions.
“Yesterday, Reuters published an article that said I would consider selling our Devices business. My comments were taken out of context,” Chen notes in the aforementioned blog post.
“I want to assure you that I have no intention of selling off or abandoning this business any time soon. I know you still love your BlackBerry devices.”
According to him, BlackBerry devices were actually at the base of the company, and his focus now is on finding ways to make the business profitable once again.
For those out of the loop, we should note that BlackBerry has lost the third place on the smartphone market several months ago, and that it is currently trailing behind Android, iOS, and Windows Phone.
However, the company has a series of new handsets planned for release before the end of this year, and they might help it regain its foothold, though it’s highly unlikely that they will turn the tables in its favor fast.
According to Chen, however, BlackBerry is also focusing on other areas beyond smartphones, since they will most certainly help it gain profitability as well.
“BlackBerry is not a handset-only company. We offer an end-to-end solution and devices are an important part of that equation,” he said.
“That’s why we’re complementing our Devices business with other revenue streams from enterprise services and software, to messaging. We’re also investing in emerging solutions such as Machine to Machine technologies that will help to power the backbone of the Internet of Things.”
One thing that is certain, however, is the fact that BlackBerry will continue to bring out new handsets and that it hasn’t abandoned the fight just yet. For the time being, the company has no plans to leave the devices business, although it has been suggested otherwise, Chen claims.