BlackBerry Passport Rectangular Design Explained: “It’s Hip to Be Square”

The smartphone comes with a 4.5-inch with full HD (1080p) resolution

By on July 8th, 2014 11:01 GMT

Many are probably still wondering why BlackBerry was willing to go with a square display for its next high-end Passport smartphone. Well, it looks like the Canadian company has decided to share some details on why BlackBerry Passport is square and how it will influence the smartphone market.

One of the obvious reasons for BlackBerry Passport’s square form factor is the need for innovation. In a market where design matters a lot, BlackBerry found out that there weren’t too many square handsets available and has decided to go for it.

According to BlackBerry, “we’ve been living in a rectangular world for quite some time and know it’s a great ergonomic design that drives content, media consumption and quick communications. However, the rectangle has become a de facto approach to smartphone design, perhaps limiting innovations.”

As many of you probably know, BlackBerry Passport comes with a 4.5-inch full HD (1080p) capacitive touchscreen display that supports 1440 x 1400 pixels resolution.

However, BlackBerry claims that even if the Passports handset has a 4.5-inch display, it offers the same viewing space as a 5-inch smartphone. Moreover, the Canadian company also says the Passport offers an even better viewing experience because of the screen’s width.

Here is how BlackBerry motivates the above claims: “Based on academic typology, the optimal number of characters on a line in a book is 66 characters (current rectangular smartphones show approx. 40 characters and BlackBerry will show 60 characters).

"BlackBerry Passport offers its size and aspect ratio to accommodate these characters, making it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes, and no, you aren’t missing anything.”

Further on, BlackBerry presents a few scenarios where the Passport could be the perfect tool. For example architects and mortgage brokers will be able to look at full designs and schematics while on the move.

Those working in the finance area will be able to check their trading platform on their large enough Passport display and see the fluctuation in their stock.

The only downside for some BlackBerry fans might be the fact that the Passport does not come with a full QWERTY keyboard. Due to the low amount of space left, the smartphone’s keyboard lacks punctuation keys, but it does come with all the letters.

Anyway, BlackBerry Passports is expected to land on the market in the coming months, but more details on exact release date should emerge in the next couple of weeks.

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