14 DAY TRIAL // BlackBerry, the Canadian company that is struggling to survive, seems to have been abandoned by lots of carriers that simply preferred to switch to more profitable mobile platforms. One such carrier that recently turned to other platforms and dropped BlackBerry is Three UK.
While speaking to TrustedReviews, the carrier’s Portfolio Manage, Brendan Arndt said that his company decided to switch to Windows Phone as a much better alternative to BlackBerry, “the Windows Phone market is good for us. We’ve chosen that as our third ecosystem now that BlackBerry is dying off.”
T-Mobile USA is another major carrier that decided to remove all BlackBerry smartphones from its brick and mortar stores last year without offering any explanations.
Unfortunately, no explanations are needed as Android, iOS and more so Windows Phone have been eating BlackBerry’s smartphone market share for years.
Carriers usually tend to listen to their customers when it comes to bringing new devices into the market and the general consensus seems to be that Windows Phone is now the third most important mobile platform on the market.
The same idea has been highlighted by Arndt who further said that “the customer experience is great, the customer feedback is great on Windows Phone and is higher than some of the Android stuff.”
Even though BlackBerry trying to reposition itself on the smartphone market by bringing its cheapest BlackBerry 10 device yet, the Z3, it will be hard for the Canadian company to regain the lost market share especially that they are now losing carriers’ support.
The moment Windows Phone gets this “killer product,” it will probably be able to challenge Android and iOS on the high-end smartphone market.
BlackBerry’s Z10 and Q10 seem to be unable to compete with some of the best Android smartphones available on the market, which hurts the Canadian company even more.
In a recent interview for Financial Times, BlackBerry’s new CEO John Chen said his company had 50/50 chances of survival on its own.
Unfortunately, without the help of carriers these odds will dramatically change for the worse for the Canadian company. The fact still remains that BlackBerry continues to bleed money and the more operators continue to drop its platform the harder will be for the company to turn profitable in the coming months.