It's no secret BlackBerry is trying to bring one of the most popular services is still providing, BlackBerry Messenger (BBM), to as many customers as possible.We reported about two weeks ago the Canadian company plans to launch a BBM client for devices powered by Android 2.3 Gingerbread.
The first details on the upcoming release of BBM for Gingerbread devices leaked in mid-January, but BlackBerry had been mum on the subject until recently.
Today, Jeff Gadway, head product and brand marketing for BBM, announced his company will be launching BBM for Android 2.3.3+ Gingerbread devices very soon.
“We’ve got some exciting BBM news for Android Gingerbread users – you’ve been asking and we’ve heard you loud and clear. We’re now pleased to announce that BBM will soon also be available on Android Devices running Gingerbread(v2.3.3+).”
It looks like BlackBerry wishes to tap into the Android Gingerbread market, which according to the latest Android Developer Dashboard, represents no less than 21% of the total Android platform.
Bringing so many new users under its wing will hugely increase BBM's market share in comparison with other instant messaging services.
The upcoming launch of BBM Voice and BBM Video services for Android and iOS platforms is another aspect that could contribute to another success on the instant messaging market.
According to Gadway, BlackBerry will launch a open beta BBM application for Gingerbread devices sometime in February.
“The team at BBM has been busy in the kitchen over the last few months cooking up this special release of BBM for Android smartphones running Gingerbread and are now moving into an external beta ahead of the launch in February.
We couldn’t be more excited, too! Supporting Gingerbread will allow millions more Android users to download the popular BBM instant messaging app,” added Jeff Gadway.