Offers free app to BlackBerry users

Mar 26, 2010 15:58 GMT  ·  By

Leading handset vendor Research In Motion recently announced that the BlackBerry App World had been made available for the users of BlackBerry smartphones in the Philippines. The launch of the company's software portal enables BlackBerry owners in the area to download and install a wide range of free applications on their devices, the smartphone maker stated.

The BlackBerry App World is available for download directly on the user's devices through pointing the browser on the Blackberry smartphones at www.blackberry.com/appworld or mobile.blackberry.com. The company also notes that the BlackBerry App World can be accessed either via Wi-Fi networks or over mobile phone networks in the Philippines, and that customers will automatically receive recommendations based on the specific smartphone they own.

“BlackBerry App World makes it very easy for customers to discover and download applications for their BlackBerry smartphone. We are very pleased to offer this enhanced experience to our customers in the Philippines,” said Gregory Wade, managing director, Southeast Asia, Research In Motion. “Customers can also access BlackBerry App World to download updates of apps such as the popular BlackBerry Messenger or Facebook apps as they become available.”

Some of the main features of the applications storefront include the Front Page Carousel, where a series of apps are showcased for easy access, Top Downloads, where the applications with most downloads are displayed, or Application Storage, which enables users track applications they already downloaded, and also allows users uninstall and re-install applications. The portal comes with Application Archiving, so that users can archive apps on a microSD card or on their devices, as well as with Update Notifications, so that users are informed on the updates available for downloaded apps.

Other features of the BlackBerry App World include: - Categories – BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more. - Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities. - Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it. - Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry Messenger. - BlackBerry App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.