BlackBerry App World Arrives in Australia and New Zealand

Canadian mobile phone maker Research In Motion announced recently the launch of its BlackBerry App World in two more markets, namely in Australia and New Zealand. According to the company, the new launch is set to offer BlackBerry smartphone users in those markets the possibility to access a wide variety of free mobile applications.

Users in Australia and New Zealand can now download the BlackBerry App World software solution directly on their handsets through accessing www.blackberry.com/appworld. As RIM notes, BlackBerry owners will then be able to enjoy access to the software portal either via wireless networks in Australia and New Zealand or via Wi-Fi connections.

“BlackBerry App World makes it very easy for our customers to discover and download a wide variety of applications for their BlackBerry smartphone,” said Adele Beachley, managing director, Australia and New Zealand, Research In Motion. “BlackBerry App World provides a fantastic new resource and enhanced experience for customers and an equally exciting business opportunity for RIM’s partners.”

Some of the main features of the BlackBerry App World include the presence of a front page carousel, where users will see a series of apps showcased directly on the first page to ease the browsing, a “Top Downloads” area, where the most downloaded apps are listed, a wide range of apps included into specific categories, keyword search with filtering capabilities, reviews of applications, or recommendations on different solutions that can be received via email, PIN, SMS message or BlackBerry Messenger.

Other features of the app store include:
- Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
- Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
- Update Notifications: Users are notified of updates to applications they’ve downloaded on BlackBerry App World.
- BlackBerry App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.