14 DAY TRIAL // The official webpage of Google that contains the well-known search engine is probably the most visited site every day with millions of users looking to search the internet. Although it is very popular, the official website of the company is based on a white background that can use up to 20% more power than other colors such as black or blue. It seems like white (74 Watts) and fuchsia (69 Watts) require the biggest amount of power while navy (60 Watts) and black (59 Watts) are the less expensive colors.
You have probably never asked yourself if it's less expensive to use a different color on your computer, but blogger Mark Ontkush made an interesting article to specify the amount of power used by Google. As I already mentioned, the official website of the company is based on a white background, the color that uses approximately 74 Watts, the biggest amount of energy. Although the difference of power between the colors is irrelevant, the blogger wrote in the article that Google can change the color of the webpage to black and save more than $300.000.
"Take at look at Google, who gets about 200 million queries a day. Let's assume each query is displayed for about 10 seconds; that means Google is running for about 550,000 hours every day on some desktop. Assuming that users run Google in full screen mode, the shift to a black background will save a total of 15 (74-59) watts. That turns into a global savings of 8.3 Megawatt-hours per day, or about 3000 Megawatt-hours a year. And at 10 cents a kilowatt-hour, that's $300,000, a goodly amount of energy and dollars for changing a few color codes," he said.
Although this is a funny but interesting statement concerning Google, I guess the company will never change the color of the official page because it is more than a website, becoming a true logo and image for the search giant.