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November 29th, 2010, 08:49 GMT · By Alex Vochin

Black Friday Online Spending Tops $648 Million in U.S., comScore Reports

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Although we're tempted to believe that the economic crisis is far from over, that's not stopping people from still spending a whole lot of money during the “deals seasons”, and that's also been the case on this year's Black Friday, that saw, according to a report by comScore, $648 million in online sales.

This rather noteworthy amount made November 26 the heaviest online spending day to date in 2010 and representing a 9-percent increase versus Black Friday 2009.

But that's not all, since Thanksgiving Day (November 26), traditionally a lighter day for online holiday spending, achieved a strong 28-percent increase to $407 million.

As for the actual retailers that benefited the most from this shopping spree, we can't really say that we've come across any significant surprises, compared to the overall market trends for the rest of the year.

So, four retail properties surpassed four million U.S. unique visitors on Black Friday, with mixed results in comparison to last year, with Amazon Sites being the most visited retail property on Black Friday, growing 25 percent from the corresponding shopping day a year ago, followed by Walmart, which saw a marginal decline of 1 percent.

Target Corporation (up 9 percent) and Best Buy Sites (up 1 percent) rounded out the top four.

"Although Black Friday is known for the flurry of activity occurring in brick-and-mortar retail stores, online shopping is increasingly becoming the refuge of those preferring to avoid the crowds and long lines," said comScore chairman, Gian Fulgoni.

"The $648 million in online spending this Black Friday represents the heaviest online spending day of the season-to-date and a solid increase over last year's Black Friday. Interestingly, we are also seeing consumers beginning to buy online in a more meaningful way on Thanksgiving Day, which has historically seen low buying activity," Mr. Fulgoni added.

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