The BizBee brand smartphone is the latest appearance from Samsung and it was designed for business people looking for the best technology money can buy, regarding mobiles, of course. The name, we must admit, is pretty clever and draws attention, which is exactly what Samsung wanted for this device, namely to make business people quickly become aware of it.

Also, this new range of smartphones was created only for the European markets, delivering exactly what targeted users need the most: all-in-one connectivity, email and other such applications, and the much needed QWERTY keyboard. Consequently, it is also said to help maximize one's business productivity.

“The launch of the BizBee brand range will enable easier communication for executives with busy lives. In order to penetrate the business market further and strengthen our position in the smart phone category, we are delighted to launch the new BizBee brand, and the first of the products within this range.” said Chief Marketing Officer, Samsung Electronics Europe, Young Chul Park, about the new, exciting release.

“This is one of the most exciting new brand campaigns Samsung has launched to market. The first BizBee phone, the Samsung i780 will be refreshed with Windows Mobile 6.1 in November. The BizBee smart phone range enables passionate and ambitious businesspeople to maximize their performance and ensure they are connected to the office, anytime, anywhere.” Young Chul Park further explained.

The new BizBee devices will try to overtake Europe starting with the i780, first appearing on the UK, Nordic, Spanish or Netherlands markets this month. Throughout December, it should be released in almost all other parts of Europe. Gradually, most likely starting with the first months of next year, other such branded mobiles will be released for all European customers to enjoy.