BitTorrent Inc, a popular company due to its widely-appreciated desktop application, has recently launched a new pilot program meant to offer exposure to creations submitted by musicians and filmmakers.
The new program encourages artists to upload their works and will display some of them to the millions of BitTorrent users all over the world.
Considering the company focuses on discovering, promoting and distributing media over the Internet using alternative methods, this program is part of its strategy to help emerging artists get some exposure towards their potential clients.
The Featured Artists pilot encourages creators to accept the digital age by experimenting with innovative distribution models.
This is not the first time BitTorrent
uses this approach, since their collaborations with musician PAZ and the filmmakers behind Pioneer One and Yes Men were all successful.
Those who want to participate in the newly-launched program are supposed to submit their works via a dedicated webpage
, then wait for the notification message that they have been selected.
The entries that are chosen will be offered to consumers as direct bundles, or will be promoted on partner torrent sites like VODO and ClearBits.
“The nature of the Internet – immediate, direct access to a global network of fans – makes it ideal for artists to be seen and heard overnight. Yet most of the current models realistically serve a select few who have been funneled through traditional media companies,” said CEO at BitTorrent, Eric Klinker.
“On the Internet, users can crowdsource content curation better than traditional channels, but only if given the opportunity to see, hear and ultimately promote artists’ work. While we don’t have all the answers yet, it’s an exciting effort and we’re thrilled to be working with forward-thinking artists to experiment
with new digital distribution models. Along the way, we have the chance to offer our users exciting new content they otherwise may have missed.”
It is worth mentioning that the company has announced that they will not release any submissions to the public
until they have passed the selection stage and the creator's permission is obtained.