People are often secretive when asked about the problems they encounter when on the web and not always opened to discuss their fears and concerns regarding this matter. Also, questionnaires that may actually help security solutions companies improve their products face public indifference, which makes these companies spend more on market researches and, hence, sell their future products at bigger prices.
BitDefender has decided to use the magic "answer and win a prize" formula in order to find out what needs to be improved in its products and what people generally think about the security industry. For those who answer the questions until September 30th, BitDefender offers a $10 discount that can be used at the acquisition of any desktop product released by the company.
"BitDefender is surveying consumer perceptions of the security industry in an effort to fully understand the issues they find most pressing," said Bogdan Dumitru, BitDefender chief technology officer. "By better understanding what they are looking for, BitDefender will continue to develop security solutions that meet consumer needs."
Some of the questions included in the survey are related to the extent to which consumers believe that their machines are protected by the current security solutions, but also to people's growing interest in various products, including antiviruses. "[...]How [do] you feel about your IT security knowledge as compared to a year ago?" or "[...]How much would you spend on IT security now compared to a year ago?" are two of them.
In order to improve its applications and figure out which is the company branch that needs to be most developed, BitDefender is also interested in the threats people consider to be most critical. Customer support is often required, so users are also asked about their preferences - whether they would rather contact their security product provider by means of a toll-free phone call or by email. The aftermath of BitDefender's survey could bring surprising results, but, as it is known, the "click after click after click" method is not unusual in online surveys, so official market research is the best method to really find out what people think.