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August 28th, 2009, 11:50 GMT · By Catalin Cimpanu

Bit.ly Partners with Google, yFrog, Typepad and CBS

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Bit.ly had its hands full this summer
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URL-shortening service Bit.ly has managed to land pretty big collaborations with some of the web's more important services. Benefiting from a successfully built API (Application Programming Interface), large companies around the web have started to use its “Twitter famous” URL-shortening services.


Todd Levy, a Bit.ly representative, announced on August 25 on Bit.ly's official blog several new projects, one of them being the partnership with Google, which will certainly be a success for the company.

Google Reader users will have the option to send and post links on Twitter, automatically shortening them with Bit.ly's service. This comes in handy, since Google has recently taken over NewsGator's online clients and increased its user database.

American-based CBS media giant has also started tracking and recording video and article statistics using the Bit.ly's service. Another successful usage of the API was presented by John Resig, Mozilla developer and jQuery creator, who has written a copy of the TweetMeme “retweet button” using Bit.ly as the standard URL-shortener.

A partnership with Typepad, a renowned online blogging service, has added the option for Typepad blog users to publish new posts directly to a Twitter account, automatically using the Bit.ly API to shorten the blog post's URL address. This latest feature will be released together with the new blogging platform this autumn.

Mr. Levy also announced a partnership with the famous image hosting company ImageShack, which will integrate its yFrog service inside the Bit.ly homepage, so users can easily upload and share photos with short-links directly from the Bit.ly homepage.

As Ben Parr from Mashable pointed out in his article, the yFrog collaboration would just turn around Twitter third-party plugin service rankings, as Bit.ly is currently the most used URL-shortener. By offering its URL-shortening service to yFrog users, the ImageShack owned company is bound to jump over TwitPic as the most used image sharing service on Twitter.

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