A bar in Auckland, New Zealand started a more than controversial marketing campaign

Oct 29, 2012 10:57 GMT  ·  By

The Chapel Bar & Bistro in Auckland, New Zealand made a bold choice when they published this ad of the Virgin Mary in bed with Jesus. The marketing campaign marks "seven years of almighty nights," since the bistro was first opened.

In the ad, Jesus looks like a rock star, with Mary as his groupie, almost praying to him as she sits in bed in fetal position.

"Although the Chapel Bar & Bistro ad campaign might be considered controversial, with some rocker man posing as Jesus on the cross as his one night stand bows reverently like Mother Mary, the blanket strategically covering each one, it is also very creative," Trend Hunter's Meghan Young described the ad by Ogilvy.

According to the Huffington Post, the owner of the bistro sees nothing wrong in a little controversy, and dubs this the ideal way to shine the spotlight onto a bar that, in his view, has been "creating miracles since 2005."