Bing in a Can: All Natural

Looking to get a taste of all the nuances that Microsoft’s Bing has to offer? You could be surprised to find out that you might need taste buds in order to experience all that Bing has to offer. Especially when it comes down to the all-natural taste of Bing, which Microsoft managed to capture in a can. As you can see in the images accompanying this article, courtesy of Eric Ligman, Global Partner Experience Lead Microsoft Worldwide Partner Group, the Redmond-based company is offering beverages rebranded with the same brand that killed off Live Search.

Microsoft’s decision/search engine might still need some juice in order to fully take on Google, maybe after a squeeze of Yahoo, but fact is that Bing looks perfectly capable of quenching your thirst. At the end of July 2009, the Redmond-based company announced that Bing would be the search engine to power Yahoo search on all Yahoo web properties. The Bing and Yahoo mix, shaken not stirred, is designed to make Google look like faucet water, and to gain additional traction among users, implicitly increasing its share of the search and advertising markets.

“As you can see, zero calories, no sodium, all natural, no sweeteners, zero fat, no cholesterol, and zero carbs! Truly a healthy and refreshing addition to anyone’s day. (…) Be sure to turn to Bing for all of your online search, directions, traffic, shopping, and more for the quickest, most satisfying, refreshing, and healthy way to get what and where you are looking for,” Ligman noted.

Microsoft is of course not at the first initiative to rebrand beverages with monikers specific of its software products. Some users might remember that Windows Vista was also available for Microsoft employees in the coolers on the Redmond campus. And chances are that if you don’t work for Microsoft, you won’t find Bing on store shelves.

“While all of the facts regarding the online and search capabilities of Bing are legitimate, Bing itself is not a refreshment beverage; however, using Bing’s online capabilities is cool and can absolutely leave you with a refreshed sensation by getting the things you want, how you want them, quicker and more efficiently. The can above is one that if you happen to visit a Microsoft campus near you, you will find in the coolers with actual sparkling water inside. They are a great collectors item for all of you Bing fans out there though,” Ligman added.