Windows Phone users can now take advantage of two new features that Microsoft has made available as part of its Bing offering, namely Bing Vision and Bing Image Matching for Newspapers.
The latest version of Windows Phone, namely 7.5 Mango, was made available last year with deep Bing integration, and users can access straight from their devices features that include Bing Voice, Music Search, Maps, Local Scout, and more.
According to a recent post on The Bing UK blog, Windows Phone users in the country can take advantage of Bing Vision on their devices starting with February 17th, 2012.
“As well as allowing users to detect product information from QR codes and Microsoft Tags, Bing Vision now scans barcodes, CD, DVD and book covers,” the blog post reads.
“Plus Bing Vision can now provide local availability and cost comparison information on goods so people can quickly purchase items of interest while on the go.”
In addition to Bing Vision, Bing for Windows Phone was improved with Bing Image Matching for Newspapers, set to become available in March on Bing Vision.
Through this feature, users will be able to easily and quickly find the digital version of a print magazine, while having the possibility to photograph articles using the Windows Phone device in their hands.
“Enabling people to quickly find the digital version of a print magazine or newspaper article, Bing Image Matching for Newspapers allows users to take a photo of an article using their Windows Phone camera and link directly to a digital version of the article online,” the said blog post continues.
Through this feature, which provides global access, the owners of Windows Phone devices will be able to read the content of over 3,000 publications from all around the world.
You can learn some more info on what Bing on Windows Phone is all about via the video embedded at he bottom of this article.