Bing Partners with Quora for Expert Info in Search Results

Quora has been building steam for quite a while now. The trick was to balance growth with the quality of the content. The site only grew as fast as it could and still maintain its voice and relative quality of the answers. But it's now reaching a point where it needs to reach further.

Recently, Quora released "embedable" questions and answers, to share the knowledge on any site. Now it's partnering with Bing to have answers from the site show up in the search results.

"Now with Quora contributors on Bing, you'll see top answers and posts on a variety of topics -- from Movies to Politics," Microsoft's Misha Birman from the Bing Social Team wrote.

"Starting today, users in the U.S. will begin to see top Quora contributors in the Bing sidebar. You can hover over their name to learn more, and click to go directly to the answers they have shared, bringing the wealth of shared knowledge on Quora to Bing users," he added.

Bing has been putting a lot of focus on the social features, the ability to get info and results from your friends in the search results page. Still, it's taken a relatively different approach from Google.

Bing relies almost exclusively on partners, Facebook most notably, whereas Google relies almost exclusively on its own content, from Google+ in particular. Granted, it's not like there are any notable Microsoft social products to pull info from.

Still, the addition of Quora content can only be for the best, for both sides. There's plenty of interesting and useful stuff on Quora and, more importantly, there are plenty of experts in various fields who take their time to answer questions on the site. Making all that info more discoverable in Bing can only be a good thing.