14 DAY TRIAL // Microsoft’s mapping, location, and search platform is an integral part of the experience offered to end users by YeallowPages.com, but the Redmond company and AT&T Interactive (the owner of the Yellow Pages.com website) have taken it one step further. In this regard, users that will access the mobile flavor of the YellowPages will be able to visualize the results provided to their queries on a map that is supplied courtesy of Bing Maps. Chris Pendleton, the Bing Maps Technical Evangelist for Microsoft revealed that he worked closely with AT&T Interactive in order to make sure that Bing Maps got integrated into Yellow Pages.com, but also in additional projects such as m.yp.com.
“They’ve also been working on some mobile applications that use Bing Maps. You can see the applications from your mobile browser at http://m.yp.com. I was able to commandeer a video from them that illustrates all of the offerings from the mobile side of the house,” Pendleton revealed. The video in question is embedded at the bottom of the screen.
Users of m.yp.com will be able to search for a specific address or business, but also enter general queries. For all searches, the YellowPages mobile application offers the possibility to access a map of the areas associated with the query results. The app features traffic information, road data, and a hybrid view for the maps it is returning to users.
“The Yellow Pages mobile site includes several features from Bing Maps – road maps, layering pushpins on the maps, aerial photos, traffic information and driving directions. Now, I just traded in my T-Mobile Dash for something else, but I will tell you that a site like this was critical to my WAP browsing experience. For those of you who rely on WAP, you will thank the AT&T Interactive for this. Super light weight, super simplistic - exactly what you'd be looking for when you're using a WAP site for browsing for locations near you in real time,” Pendleton added.