14 DAY TRIAL // Lady Gaga has received her very own nook on Bing.com, Microsoft’s search/decision engine. Bing partnered with StubHub in order to bring Bing.com/gaga to the public, a new competition designed to find the biggest fan of the artist. According to the Redmond company, the Bing Lady Gaga Superfan Search is set up to mark the celebration of American Top 40's 40th Anniversary, but also the recent unveiling of the Bing Entertainment vertical. In order to win the title of Lady Gaga Superfan, users need to upload pictures of themselves featuring their interpretation of Gaga fashion, according to Microsoft.
“In honor of the 40th Anniversary of America's Top 40', we're teaming up with Stubhub and Ryan Seacrest to launch the Lady Gaga Superfan Search. To enter, upload your best Lady Gaga Superfan photo showing your most fierce Lady Gaga fashion. The winner will receive the ultimate Lady Gaga prize package – round-trip travel and tickets to one of her shows either in Miami, New York, Las Vegas, or Lollapallooza in Chicago,” revealed Kristin Meldahl, from the Bing team.
Bing.com/gaga offers users additional details on the contest. It is also an excellent destination to find inspiration for the contest. The site features a range of Lady Gaga related content offered through Bing Visual Search and Bing Video; but also Lady Gaga song samples; and access to the latest news of the artist from Bing Music. Last but not least, the site also puts users in contact with additional fans in the social networking world that revolves around Lady Gaga.
“The lucky Lady Gaga Superfan will be chosen on July 23, 2010 so make sure to enter soon. We will also be building a Bing Visual Search gallery of the entrants, so even if you don’t win the grand prize, you’ll still have the chance to show off your Lady Gaga finery online,” Meldahl added.
The Lady Gaga Superfan Search is only a part of a larger Microsoft initiative introduced to advertise the new Bing Entertainment vertical of the search/decision engine. The Redmond company has already given green light to Summer of Music via Bing.
“Last week we kicked off a summer concert series taking place along L.A.’s famous Sunset Strip with Jane’s Addiction and in the lovely resort town of Montauk, NY with Pete Yorn. We'll be uploading videos from the private show to Bing Video so check back soon for behind the scenes footage of the concert. The concert series will continue through the summer with acts like the Pussycat Dolls and RATT. So how can you get in on the action? There will be chances to win tickets on the Bing Facebook page so stay tuned for those details and if you're not a lucky winner, we've got you covered with continuous coverage on Bing video,” Meldahl said.