Bing Is Powering Yahoo Search in Several More European Countries and in the Middle East

Yahoo has announced that it has transitioned to Bing in several more countries. The company has been switching over to the Microsoft search engine in quite a few places recently. The most recent are several European countries and several in the Middle East and North Africa.

"We are excited to announce that the Yahoo! and Microsoft Search Alliance continues its strong global momentum today with the algorithmic transition to Microsoft in seven additional countries plus Yahoo! Maktoob MENA (Middle East and North Africa)," Yahoo announced.

"Now consumers in Austria, Denmark, Finland, Norway, Russia, the Netherlands, Sweden, plus several countries in MENA (in Arabic language), are able to enjoy a competitive choice in search," it added.

Yahoo started transitioning its search websites to Bing last year. It had struck a deal with Microsoft to use the Bing search engine for the underlying, organic results, as well as part of the advertising.

The transition started in earnest with the US and Canada, but it was only later that other countries started to be included.

In the past month, Yahoo has been accelerating efforts to use Bing globally. Already, a few dozen countries have been transitioned. With the latest batch, most big European markets are now served by Bing.

Yahoo is also starting to move in Asia, the Middle East countries included now are the first in the continent to move to Bing. Not all markets in the Middle East are using Bing yet, Yahoo notes.

Yahoo moved to have Bing search results in the big European markets recently, adding Germany, France, the UK, Spain and Italy to the list earlier this month.

"The global transition to Microsoft’s back-end algorithmic search functionality enables us to continue to focus on creating compelling and innovative search experiences that will help people stay informed, productive and entertained," Yahoo said.

"We will be sure to keep you updated as additional countries across Europe and Asia make this transition," it added.