Bing Becomes One-Stop Shop for Best Deals, Discounts and Coupons

Bing Deals has been live for a few days now, a new initiative from Microsoft designed to make its search / decision engine the one-stop shop for the best deals, discounts and coupons.

An upgrade to Bing’s shopping vertical, Bing Deals centralizes in excess of 200,000 deals that users can find and take advantage of with a simple search.

Lisa Gurry, from the Bing team reveals that no less than 87% of shoppers are ready to welcome deals, provided that a system is set in place to help them comb through the overload of offerings and only find the ones they’re interested in.

The only caveat of Bing Deals is that it’s focused on the U.S. alone, but for those consumers in the United States, in excess of 200,000 deals have been aggregated by the software giant’s decision engine, and the promise is that more will follow.

Instead of browsing multiple deal websites and signing up for countless newsletters, users can just head over to Bing.com/deals and get special offers from sources such as Groupon, LivingSocial, Nordstrom, Target, and many more.

“You can browse by retailer, location, keywords or by category such as restaurants, spa services, arts & entertainment, and even nightlife to find exactly what you want quickly. If you’re not sure what you’re looking for, simply browse the top deals of the day to see if something sparks your interest!” Gurry said.

“Because shopping is a visual experience and so is searching on Bing, your deal search results are visually organized on the screen to help you easily sort through your options and find the best deal based on what you’re looking for.”

Daily Deals is a great new feature introduced to Bing, simplifying the way in which customers can take advantage of the steepest discounts, generally between 30% and 50%.

In addition, Bing Deals is in no way limited to the desktop, with users also having Bing Mobile Deals via m.bing.com at their disposal.