14 DAY TRIAL // Google may be the only one catching flack for integrating "social" features into search, but everyone seems to agree that it's the way forward. In fact, Bing is arguably in a better position to service the social niche thanks to its partnership with Facebook.
Evidence of that partnership is the latest "social" feature tacked onto Bing, the ability to search through your and your friends' Facebook photos.
A lot of people spend a lot of time with photos on Facebook and those same people upload more and more photos each day.
Most may be forgettable, but you may still want to find that one photo in a thousand you actually want to see again.
With Facebook search being a joke and not a very funny one, until now, you didn't really have any options.
Bing Friends Photo search allows you to discover all of the photos in your feed, find photos from your friends and even search through your own photos.
You have to connect your Facebook account to your Microsoft one, of course, and you need to allow the Bing app to browse through your feed, an optional permission, for this to work.
"Bing’s sidebar already shows you friends who have posted photos related to your search based on photo title, album description or caption, making it easy to find friends who might know about your search," Bing's Ian Lin wrote.
"With today’s release, we are taking this a step further and letting you search and browse your Facebook friends’ photos right in Bing," he announced.
"Now simply by clicking on a photo in the sidebar, you will be linked to a full experience on Bing where you can see more photos from your Facebook friends that match your search. From there, you can also search for additional photos, or simply browse the latest photos from your friends," he said.