There is one subject that is taboo for Microsoft Chairman Bill Gates. You can talk to Bill about a lot of things. You can talk to him about the fast pace at which Google is extending its search and advertising
Internet business while Microsoft is lagging behind. You can mention the muted adoption of Windows Vista. And you can even praise the piracy of Microsoft software products in his presence, just consider the example of Romanian President Traian Basescu.
However, there is one subject that is totally off limits. You cannot speak of it, comment on it and if possible, not even think about it in the presence of Bill Gates. What is it you ask? Well, the Mac ads of course.
It seems that Bill Gates is quite irate with Apple's PC guy vs. Mac guy video commercials that have flooded the Internet. So much so that he fails to retain the high level of diplomacy that characterizes him. At the beginning of February 2007, Gates simply smiled while the President of Romania applauded piracy. But when a journalist mentioned the Mac ads, Bill experienced something close to a blue screen.
Bob Garfield, a columnist with
Advertising Age asked Bill Gates to comment on John Hodgman's character PC guy in the Mac ads. Bill Gates refused to answer the question, stating that he could not provide an opinion on Apple's ads. Garfield did not let Gates get off so easily and he raised the stake asking about the resemblance between Gates and PC guy. Gates simply left at this point, and barely managed to utter a "goodbye."
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