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January 18th, 2012, 15:22 GMT · By

Beyonce's 'White' Album Cover Causes Controversy

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Artwork for Beyonce's “4” gets people talking of intent to make her look white(r)
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While she's spending time at home with her first born, daughter Blue Ivy Carter, Beyonce is again at the eye of the storm, following the release of a new photo meant to re-advertise her latest album, “4.”

The photo, which you can also see attached to this article (cropped and flipped), shows Beyonce before she became pregnant, sporting blonde hair and the flimsiest of flimsy bathing suits.

She's also rocking bright red lips and appears to be at least a few shades whiter than she actually is.

While Beyonce might not be personally responsible for the choice to appear whiter, she's the one who's accused online of sending the wrong message to all Black women.

The Daily Mail is leading the pack of those who say that, as a Black singer, she should own it and make sure she didn't approve promo materials that would make others think otherwise of her color.

Celebrity bloggers agree, with most of them saying that the woman in the picture doesn't even resemble Beyonce in real life, let alone look like her.

Whether post-production, lighting or Bey's PR team is to blame for this, no one knows just yet.

“Experts told The Sun the appearance may have been down to lighting used in the studio. However this is not the first time the wife of rapper Jay-Z has accused of appearing to 'lighten' her skin,” the Mail writes.

Indeed, it's not the first: L'Oreal was accused of whitewashing her in one of their ads, but she also came under fire one year ago, when she dyed her hair blonde and, for a while, seemed to have lighter skin – or so the tabloids claimed at the time.

“It has been alleged that in the early days of award-winning band Destiny’s Child her father Mathew Knowles had persuaded her to use skin treatments to remain the lightest-complexioned member of the successful girl group,” the Mail writes, further adding fuel to the fire.

“And some commentators have expressed fears, that these images of the superstar singer – who is famous for her honey-toned hair and complexion, could have the effect of making darker-skinned black girls ashamed of how they look,” adds the tab.

As the controversy rages on, Beyonce and her team are keeping mum on the issue.

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READER COMMENTS:


Comment #1 by: Solar on 18 Jan 2012, 17:12 UTC reply to this comment

With all your powerful songs for women seems like u let someone take yours with this photo shoot. U had the power to say "NO" Your not white your black don't sell your soul
for the money be who GOD made you black. Your confusing the young sisters and sending a mixed message about your skin. Think about it!

Congrats to u & Z on baby Blue Ivy.


Comment #2 by: Ms.dark and lovely on 18 Jan 2012, 17:53 UTC reply to this comment

Well media wants black women to think this but do she look white on cover no do she look 2 shades lighter yes. black women dont buy this b.s. they want us to buy into this all I can say beyonce be careful you see how micheal changed and found out he was not one of them meaning white tiger woods found out to. Your beautiful no matter what color you are god created us in his image. so dont fall for the trap media set out for black people been doing this to us from th begining of time including jews they run the media tv station cbs msnbc and list goes on don't get me started read the book the secret between blacks and jews relationship. find copy at amazon and other book media this book was written by jew scholar not black people or white.


Comment #3 by: patty1058 on 18 Jan 2012, 17:57 UTC reply to this comment

My thoughts....being white I don't here to be that shade.....she is not a very nice individual so please stay black where you belong


Comment #4 by: Chell on 18 Jan 2012, 18:04 UTC reply to this comment

The media loves to perpetuate racism by causing division amongst certain races of people. Beyonce is light complexed, she was born this way! People get over it! The media will try to do anything possible to destroy this beautiful woman as well as other minorities. Nobody makes a big issue when other race of people make their skin darker by tanning or enhance their lips,etc...instead they have status and are praised for it. Its ashame of how people are really entertained by this foolishness! All this does is make certain races of people think they are more superior! Black people need to wake up & be unified like all other races.


Comment #5 by: patty1058 on 18 Jan 2012, 18:05 UTC reply to this comment

now all races need individuals who are proud of their origins .....I would never want to be anyone I am not.....I am white and my husband is black and my children are wonderful.....and grandchildren are awesome....but I would never change my color, upbringing or anything associated with my origin....be proud of your individuality.......I see people as people not color but when you try to be who you are not, it saddens me


Comment #6 by: blacknproud on 18 Jan 2012, 18:19 UTC reply to this comment

hypocritical to talk the talk and not do the "black and proud" walk!


Comment #7 by: Chell on 18 Jan 2012, 18:27 UTC reply to this comment

Beyonce sending the wrong message to all black women? Are you serious?? As a Black woman, I am affended!! People get over yourselves...Beyonce is light complexed...she was borned that way! Stop obsessing over this womans skin tone!! The media seems to love to perpetuate racism by causing division amongst certain races of people. Nobody makes a issue when certain races of people make their skin darker by tanning or enhance their lips, etc....instead they are praised and have status. All this does is upgrade certain races of people in thinking they are superior. Its really sad that people are really entertained by this foolishness!!

Comment #7.1 by: cmct0601 on 27 Jan 2012, 13:17 GMT

I agree with you - but your grammer and spelling is awful !


Comment #8 by: Sonya on 23 Jan 2012, 19:54 UTC reply to this comment

I think it is in poor taste that Beyonce would even do something like this. I feel she is ashamed of her race and to me I feel that her and J both feel they above GOD and I am a BLACK woman and very proud of my race and heritage.


Comment #9 by: cmct0601 on 27 Jan 2012, 13:19 UTC reply to this comment

I wish you would all stop going on about this thing 'god' !!

Comment #9.1 by: Yours Truly on 10 Feb 2012, 21:47 GMT

Your spelling is awful too!!!!!! It's GRAMMAR.

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